How Email Marketing Chapter 1

How Email Marketing Works/ What is Email Marketing

Email marketing means using email to communicate with clients, customers, and fans of your business. It helps you build a relationship with your customers by keeping in touch with them between purchases and reminding them of your services so they come back and shop again.

In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

• Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
• Sending emails designed to encourage customer loyalty and enhance the customer relationship
• Placing your marketing messages or advertisements in emails sent by other people

With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.

With the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base. Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional, marketing campaigns. Let the internet help guide your customers to you again and again with an effective email marketing campaign.

Email marketing is so popular because:

• sending email is much cheaper than most other forms of communication and more responsive.
• email marketing has proven very successful for those who do it in right way.
• email lets  your message deliver to the people and it is also targeted (unlike a website, where the people have to come to your message)

Email can also be used as a lead generation tool with email list rentals or sponsoring of other email newsletters. By working with a reputable email list owner or manager - where they send the actual email to their list - you can quickly reach a targeted permission-based audience. The key is to target the right people with relevant content. Also, avoid "buying" lists were you get someone else's data and send on your own email platform. This is a recipe for disaster in terms of ruining your email reputation and deliver-ability to the inbox. 
 So use email marketing communication tool to build your relationship with clients.